About us
Our investment philosophy
Find out more about our disciplined and systematic approach to investing, and how we align your investments with your life plans.
A strategy built on risk management
Investing is about managing risk, not just chasing returns. From market fluctuations to inflation and liquidity concerns, a sound investment strategy considers all potential risks and only takes risks that are adequately rewarded.
We define a successful investment experience as one where our clients can sleep soundly at night, have a strong chance of achieving their future lifestyle goals, and both understand and believe in the investment journey they are taking.
Six key factors for successful investing
Our approach to investing is elegantly simple, yet highly effective: while we can’t control the returns the markets deliver, we can select and manage closely the risks our clients take. By minimising financial and emotional costs, and maintaining belief, patience, and discipline, we improve the chances of a successful investment outcome for you.
Understanding these six factors is essential to building a successful investment portfolio. Each of them plays a key role in shaping your investment experience and ensuring that your long-term goals are met.
1. Portfolio structure
Choosing a mix of different asset classes, such as shares, property, cash, and so on, is the most important factor in determining the risk and return of your portfolio.
2. Diversify broadly
Diversification within different asset classes helps to reduce exposure to market volatility and supports your portfolio to remain resilient even in trying times.
3. Manage financial costs
Minimising investment costs is important. Low-cost investments improve your returns over time, but some costs are worth paying for.
4. Tax wrapper selection
Choosing the right tax wrapper – for example, pensions or ISAs – can mean you pay less to HMRC and enjoy more of your money.
5. Rebalance the portfolio
Regular rebalancing ensures that your portfolio remains in line with your risk tolerance.
6. Manage emotional costs
Emotional decision making can erode your wealth over time. We provide the steady hand on the tiller to help you stay the course.
More about us
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